“The simplest way to achieve simplicity is through thoughtful reduction"- John Maeda
Years before thinking about simplifying my life, I was lucky to listen to a wonderful speech on design by John Madea -in 2010 at an eBay Leadership conference (*during my time leading StubHub International, a subsidiary of eBay). I started to follow John Maeda from that time and read his blog and eponymous book “The Laws of Simplicity” in design.